Advertise on the bus!

With over 15 different buses operating on 22 different routes up to 12 hours per day, your ad reaches over 60,000 views per day! The Jule will literally take your show on the road. Interior, exterior, and private business collaborative advertising options make it easy to market your message.

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Interior Bus Advertising 


The Jule has interior ad space in all 16 fixed-route buses:

  • Posters must be 11" x 17" landscape or 8.5" x 11" portrait
  • Heavy cardstock is recommended to ensure the ad remains intact for the display period
  • The advertiser is responsible for the design and printing of all posters. 16 posters should be printed to accommodate all available fixed route buses.
  • Click here for advertising rates (Non-profit organizations advertise FREE on the interior of buses!)
  • Click here for interior poster and ad display FAQ's and submission form: For Profit Form | Non-Profit Form

Exterior Bus Advertising


The Jule’s exterior bus advertising program provides extensive coverage throughout the entire city, offering exposure to commuters, drivers, and pedestrians. All 16 buses are rotated along different routes, so an advertiser is never limited to a specific area of the community. The Jule has three types of vehicles: Light Duty (small) Medium Duty (medium) and Heavy Duty (large). Over 15 different ad space options are available, making it easy to tailor your message to your needs!

For more information including a detailed list of ad space options and prices, please view the

brochure


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Pricing:

Bus ad pricing includes production and installation of the advertisement and the "rental" of the space for the term of the contract. Businesses choosing to advertise on multiple buses qualify for a multi-bus discount off the contract fee. Non-profit organizations are eligible for a 25% discount on the base contract fee of exterior advertising, but are not eligible for the multi-bus discount. 



Contract Terms:


Contracts are generally signed for one to two years, but shorter terms are available for short-term campaigns. Click here for a sample contract.

All ad production and installation is completed through McCullough Creative, Inc. and was awarded through a competitive bidding process. All billing for production and installation is included through the contract with The Jule unless otherwise negotiated.  


Design:


Advertisers are responsible for creating their ad design and may submit designs using the templates provided below. Designs must be submitted at least 30 days prior to the contract start date to ensure sufficient time for review, production and installation. Links to download the design templates for each vehicle type are below:

Light Duty
Medium Duty
Heavy Duty
    

​Collaborative Advertising

  
You promote us and we'll promote you! The Jule offers a collaborative marketing program welcoming creative advertising ideas with community partners. For example, a coffee shop could create a Jule inspired drink and The Jule would offer one month of free interior bus advertising in return. Contact The Jule if your organization has a product or service it would like to co-promote. 

Contact:


Candace Eudaley-Loebach
Transit Manager
563-589-4341
ceudaley@cityofdubuque.org